Saturday, June 23, 2007

"If you've got it, flaunt it!" (But never, never flout it!)

If memory serves, the quote above was a well-known advertising slogan that serves as a model for use of the word "flaunt" - which means to brag or act in a way that tends to self-puffery.
Examples:
  • "He flaunted his new-found wealth by standing drinks for everyone."
  • "He flaunted his new Porsche by driving around the block at 60 miles an hour."
"Flout," on the other hand, means to ignore or fail to obey. Examples:
  • "He flouted his mother's advice to take an umbrella."
  • "He flouted the speed laws by driving 60 miles an hour in a 30-mile-an-hour zone."
I'm not sure which is more common - "flaunt" for "flout" or "flout" for "flaunt." I think it's the former, but I haven't taken a poll!

Just don't flout the old slogan and you may never get it wrong again!

14 comments:

RUTH said...

I've never had much to flaunt...in fact I'd probably be flouting the law if I did! Another informative post. Thanks.

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